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Website Marketing

Before you can market your website it is important that you understand what you wish to achieve.

It is neccessary to understand how your target customers will be searching for information.

For your business is it more important to attract a high quantity of visits from a broad customer base or is it better to attract a small number of highly targetted visitors? 

Does your business want world wide traffic, or UK or more localised traffic?

 

Search engine optimization

More information on the various aspects of search engine optimization can be found on the pages below - 

  • Domain name - a relevant and easy to remember domain name works best for search engines and potential customers.
  • Design and layout -Website design effects the friendliness of your site for search engines, which in turn will effect your search engine ranking.
  • Page content - a well written, easy-to-navigate site engages and satisfies visitors and the needs of search engines.
  • Keywords - identify appropriate keywords to achieve high rankings and improve your traffic quality
  • Link building - Good inbound links results in higher rankings, more traffic and are a critical component of most search engines’ page rank ‘weight’
  • Title tag - A carefully constructed Title Tag using your best keyword phrases is extremely important for the website page ranking with the search engines.
  • Hyperlinks - Text hyperlinks can help improve your website's listing in the search engines
  • Search engines - They all operate differently and will use a variety of 'algorithms' to retrieve websites once a search has been made on them.

 

 

Search engine optimization is essential in your internet marketing strategy.

It is therefore important to understand your client base, the words that potential customers will search for in a search engine and how search engines work and knowing that all search engines work differently and use different rules for ranking websites at the top of their results in response to searches carried out. 

Search engine optimization is a very time consuming procedure but its essential and should be an ongoing process for any business wishing their website to be found on the world wide web.

The benefits of your website being found by potential customers are obviously enormous bringing many benefits to your business from great advertising to a major increase in profits.

Spoton have the knowledge and experience to help with any of your website marketing issues - we have the knowledge and ideas and vast experience to market your website effectively for search engines so that your website will be found and your business will profit.

 

 

 

 

 

After optimization, what then?

Search engine optimization is an ongoing procedure as search engines often change their rules.

However there are other ways to attract traffic to your site - 

  • Pay-Per-Click (PPC) - Get traffïc in an hour with PPC. Google and Overture (now Yahoo). The key to this is to know your visitor value, bid on hundreds of key words and phrases and split test your ads and track each keyword, phrase or ad separately.
  • Write Articles and Distribute Your Content - write articles of value to your target market. Distribute that content for other webmasters to use on their sites as long as they keep the link back to you in a "resource box" at the end of each article 
  • Submit Press Releases - submit electronic press releases frequently with news of interest to the media and your target market. Since press releases are news, if they get picked up, it will be quickly and you may get hundreds of links back to your site this way.

 

 

Search engine optimization and marketing your website for search engines.

The internet has become an incredibly competitive world with everyone wanting to be found on the first page of the search engine results page and therefore attracting vast amounts of traffic to their websites. Optimizing websites effectively for search engines and visitors has therefore become increasingly more diffilcult and time consuming to achieve the results needed to have an impact on your business.

Take a look throughout this site for search engine optimization information - from keywords to gaining good quality links, title tags to copywriting, this site is packed full of infomation to help optimize your website for search engines.

We have various search engine optimization packages available and can help your website achieve the results neccessary.

We have resources and expertise to monitor your website and ensure the pages are suitably optimized to ensure constant high ranking with various search engines.

 

Give us a call for more information on 01803 407407. 

 

 

 

 

 

 

 

 

  • Set Up a Blog with RS - to be effective, blogs must have frequently updated content.
  • Give Other Sites Your Testimonial - let them publish it on their web site as long as they link back to you.
  • Get Links - All the previous tips will create incoming, one-way links. 
  • Email Promotions - Advertise in Ezines, place ads in someone else's email newsletters that reach your target market.  
  • Get Affiliates - If selling a product, offer a commission to affiliates to sell for you. 
  • Use Media Applications - MySpace, Tribe.net, Flickr - all these media applications will enable you to reach a larger audience.

 

 

 

 

 

 

 

 

 

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