Submit to Search Engines
NB Make sure you optimize all pages of site before submitting manually to the major search engines and directories.
If you use the Internet to run or promote a business, nothing is more important to your success than being listed with search engines - they are your customer's tool of choice for locating products and services on the Internet - outranking banner advertising and all other forms of media.
Just think: the customers who visit your web site as a result of a search engine query are usually already interested in the products or services you provide. They are ‘hot’ prospects.
One of the main factors search engines use when determining the relevance of an individual web page are the 'keywords' and 'keyword phrases' that appear within it's content.
Most wanted
There are no more than 12 search engines or directories that really count in terms of web traffic - between them they generate more than 90% of all web searches, either directly or by supplying their results to other web search tools.
Search engines use automated tools such as 'crawlers' or 'spiders' to scan the web and index every website that they find, but you can proactively submit your site details - search engines will visit the site and index the text and HTML tags.
In contrast to directories, that are compiled manually by humans, the search engines are automated so tend to have a much greater coverage of the web and therefore provide better opportunities for a site to achieve a ranking across more search terms - although optimizing a website for each search engine is crucial in order to get these results.
Get Direct
Directories submit your site with all applicable directories and listings are often free, but sometimes require a link back to them. This will give your site more links, which is advantageous in gaining a higher listing in search engines.
NB When directories that you have subscribed to are used to search for your terms then they will direct to your site, but before you ever submit to a directory, make sure you know exactly what you want your description to be, and the exact category where you would like to be placed as changes at a later date may be impossible.
