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Ranking highly

Stand out from the crowd

Achieving a high search engine ranking can make a significant difference to the number of targeted visitors who find your website, and consequently the amount of business you do.

Now that most businesses – i.e. your competitors – have a web presence, the ability to make your website visible, before others are visible, will determine your chances of long-term success, on and off the web.

Clearly the success of your business on the Internet depends on being ranked highly on the search engines your customers use to locate the products and services they want.

Inside info: Delving further into how users retrieve information from the web, research has shown that people rarely go beyond the top 30 results listed from a search.

In fact, the top 30 results get over 90% of search traffic and the top 10 results receive nearly 80% more traffic than those in positions 11-30.

Web users typically visit only the first three results from a query, with one in five searchers spending 60 seconds or less on a linked web document.

Plan ahead

These statistics clearly demonstrate the necessity to connect – with the greatest care and attention - what you offer and what your potential customers are looking for, using their mindset and the search engines they use.

If users find your site easily and you are offering something relevant to their needs, they will immediately feel positive about your company.

Top tip: analyze web pages that currently have a high ranking for the keywords important to you and your business. As these pages have a top 10 ranking, the pages must have all the best settings.

Read on

The insights and tips in the rest of this site will further boost your chances of being found on the Internet.

 

 

Step by step guide to ranking well

Invisible page elements

Search engines take notice of the invisible page elements, they are therefore essential to the ranking of your website. 

Title tag

The page title tag is a very important element in gaining a good ranking with the search engines. The title tag should be optimized with relevant keywords and state the nature of the web page.

More information about the title tag

Meta description tag

The meta description tag should emphasize the purpose of the web page. It should contain 15 to 20 words and use good and relevant keywords.

More information about the meta description tag

Meta keyword tag

The meta keyword tag should contain your keyword phrases relevant to your webpage. These keyword phrases should be separated by comas.

More information about the meta keyword tag 

 

 

Visible page elements

Potential customers will make their minds up very quickly about your website and the information it contains. It is therefore necessary to have good and relevant online copywriting and a call to action. 

Headers

Use the title tag as a header, after all, this is the reason that your website was clicked on in the search result.

More information about headers

Body Copy

Each web page should contain between 200 - 300 words of focused and relevant content. Stressing the benefits is advantageous in converting traffic to sales.

More information about body copy

Subheadings

This will allow the page to be broken up into sections and therefore more easily scanned. Again the use of relevant keyword phrases is important.

More information on subheadings

Bulleted lists

Bulleted or numbered lists breaks up the text on the page and again allows visitors to scan your webpage content and find valuable content quickly.

More information on bulleted lists

Hyperlinks

Hyperlinks are an essential part of optimizing your website as they allow vistors to follow links to other pages with more information on what interests them. Your site also becomes more interactive which is an advantage to visitors and search engine rankings.

More information on hyperlinks

Alt tags

From an accessiblity view it is important to include an alt tag for every image in your website. As search engines do not read images, it is also and advantage for this reason. Use a single keyword phrase.

More information on alt tags 

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