Pay per click

Use Pay-Per-Click (PPC) - Get traffïc in an hour with PPC. Google and Overture (now Yahoo).

The key to this is to know your visitor value, bid on hundreds of key words and phrases and split test your ads and track each keyword, phrase or ad separately 

Google AdWords

With increasingly popular Adwords, you create your own ads, choose keywords to help match your ads to your audience and pay only when someone clicks on them.

Good news: your ads show up on Google almost instantly.

Take these three simple steps and start seeing results.

1. Type in your ad text.
2. Select your keywords.
3. Set your budget  

A pay per click campaign can be used to establish immediate listings, for short-term promotions, or to supplement the main optimization of your site. 

Pay per click advertising

Advantages

A pay per click campaign will produce results far more quickly than organic search engine optimization. Results with pay per click advertising are immediate, while organic search engine optimization may take up to three months or more for the results to be apparent.

Pay per click advertising is ideal for those looking for fast results on a small budget for a limited time. For those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year. mall businesses with extremely tíght budgets may find that pay-per-click is a better ínvestment than organic search engine optimization because a pay-per-click campaign will almost always cost less - good search engine optimization companies simply do not work for £60 per month

By limiting a campaign's keyphrases to highly specific terms relevant to a company's business, there will not be a large amount of traffíc generated, but the traffíc that is generated will be specific to the desired result. Choosing such specific phrases can make them less expensive on a per clíck basis and are more likely to convert into sales. 

Pay per click campaigns are not complicated and can be handled in house, where as organic search engine optimization takes knowledge, experience and time.

Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that results do not happen instantly. With a pay per click campaign handled in-house there is obviously no need for a contract, which means you are free to to stop the campaign at any time.

Pay per click advertising

Disadvantages.

Various recent studies have shown that people are less likely to click on paid search ads and instead prefer to look at the organic search results. One study showed that only 30% of search engine users click on paid listings, which means the other 70% click on the organic listings.

Studies also show that the trust level for organic search results is far higher than for paid per click listings.

The overall conversion rate, or the rate at which searchers take the desired action on the site, is 17% higher for unpaid / organic search results than the rate for paid results.

More searchers are now becoming aware that pay per click advertising is a marketing tool.

The cost of keywords that are bid on in the pay per click campaign can increase greatly during certain times of the year.

Although, pay per click will give instant results, optimizing a website for search engines will give results that last.

When the pay per click campaign is terminated, for whatever reason, the results will end as well. 

Conclusion

Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense financially and strategically.

With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay per click campaign.

If you have to choose one, look into your unique situation before you decide.  

For more information please give us a call on 01803 407407