Tricks and Spam

DON"T DO IT!

Never try to trick the search engines into giving you a high search engine ranking. 

Using spamming techniques to improve your ranking will ultimately lead to being black listed by the search engines.

Take a look opposite at all the ticks and spam to ensure that you are not using any of these bad strategies that will have an adverse effect on your websites ranking.

Do Not

• List keywords anywhere except in the keyword meta tag. Text must make sense everywhere else on your website.
• Use the same colour text as your websites background colour. This has often been used to try and trick search engines, however search engines can detect this and will penalize you.
• Use the same tag more than once. For example, using more than on title tag. Search engines see this as spam.
• Submit identical pages. Duplicating a page of your site and giving it a different file name and then submitting each one to the search engines is considered as spam.
• Submit the same page to any search engine more than once within a 24 hour period.
• Use any keywords in your keyword meta tag that do not directly relate to your website's page content.

Be Careful

There is a fine line between optimizing your site well and over optimization using more aggresive methods and therefore risking venturing into the grey area of spam