INTERNET MARKETING TRAINING

Rather than teach clients aspects of web and internet they will not need or understand Spoton analyse your requirements.

From the areas indicated on this page we formulate a specific training program for yourexact needs.

The current e-marketing situation

• e-marketing in the context of e-business
• New models for e-business
• What are other businesses doing? 

Objectives

• Increasing sales
• Adding value for customers
• Communicating with customers
• Saving money
• Expanding your business

Accepting credit card payments

• Merchant accounts
• Third party processors
• Complete e-commerce systems  

 

Measuring your success

• Tracking your visitors
• Web statistics
• Attrition, conversion & churn rates
• Automatic statistical analysis
• Feeding back the lessons learnt
• Legal aspects
• Data Protection & Privacy
• Cookies
• P3P (Platform for Privacy Preferences)
• Copyright, patents & trademarks
• Email unsubscribe option
• Customs & Excise 

Good site design

• Building a customer oriented site
• Integrating with your business
• Layout & navigation
• Ease of use
• Download speed
• Accurate, attractive copy
• Frequent updates

Communication with customers

• CRM (Customer Relationship Management)
• Databases
• Cookies
• Customer profiling
• Incoming email
• Autoresponders