Keywords are key

Don’t waste your time and effort

Target the wrong keywords and all your efforts will be in vain.

Some people achieve a top 10 placement in a major search engine and get plenty of traffic. Others do the same but get nothing. Why?

Simple. The first group selected keywords that people are searching on, and the second did not!

Golden nugget: discover the right keywords, and you'll see your traffic skyrocket!

There are various keyword research tools available, try: - Free SEO Tools

It’s simple: identify appropriate keywords to achieve high rankings and improve your traffic quality - more relevant traffic typically results in higher conversion and more revenue.

Use the words your customers use

Improve the optimization of your site by researching a wide range of relevant key phrases that will enable your site to rank well and that potential users may also choose to find such information.

These words and phrases should be apparent in the body copy of your site pages. Optimization should not just be limited to the home page and be integrated throughout the site wherever possible.

Make sure your target keywords appear in the crucial locations on your web pages. The page's ‘title tag’ is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked.

Search engines also like pages where keywords appear ‘high’ on the page. To accommodate them, use your target keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.

Keep in mind that tables can ‘push’ your text further down the page, making keywords less relevant because they appear lower on the page.

 

 

Keyword Strategy tips

• Ensure your keywords are relevant to your site.
• Focus on one or two keywords or phrases.
• A more targetted approach will boost your search engine ranking.
• Consider your audience and what terms they may be searching for. Include an area in your keyword phrase for example. 
• Add keyword rich meta tags to your site.
• Search engines will spider the title meta tags first.
• Unless you have a well known company name, don't include this as a keyword phrase.
• Descriptive and specific keyword phrases are better for your site's ranking. 

 

The importance of optimzing your website using the correct keywords.

One of the most important aspects of search engine optimization is choosing the right keywords.

Keyword phrase research forms the most essential and important aspect of any SEO initiative. 

Focusing on 2 or 3 word keywords is a much better option than one word keywords as they are more likely to convert to sales as they are more likely to be more refined search terms, they will also be less competitive.

Remember

The keywords that you decide to target will be used throughout your site as part of the search engine optimization process so choosing the right keywords is essential. If the search engines cannot find your website, then you will not be found by potential customers either.

 

Where to use keywords

Title Tag and Keywords

Amongst all the places you can use your important keyword phrases, the usage of keywords in the Title Tag gives the highest weight.

While using your keyword phrases in the Title Tag, it is important to be highly focused. 

The Title and Meta Description Tags are very important aspects of your search engine optimization campaign.

After selecting your most relevant keyword phrases and writing a keyword rich copy for your web page, you can now work these important search terms into your Title and Meta Description Tags.

Meta Description Tag

Include your most relevant and important keyword phrases in your page's Meta Description Tag.

As in the case of Title Tag, focus on the same keyword phrases as you used in your page's Title Tag and body text. Fewer and highly targeted search phrases can boost your web page's relevance in the search engines results 

Body text

Ensure your page content is focused with keyword rich text. Headings should include your best keywords to aid both search engines and visitors.