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Search Engine Optimization Tools.

There are some very useful search engine optimization tools on the internet, many of them are free.

Google offers some excellent free marketing tools for marketers and webmasters, these tools are extrememly useful to any webmaster or marketer trying to promote their sites or products online.

Take a look on the right for Google's free marketing tools. These free Google marketing tools are well worth your time and effort. They will make your marketing easier and will help any webmaster or marketer run their online business more efficiently.

 

Search Engine Optimization Information

See below for some of the best sites with up to date search engine news

 

Axandra

Free search engine ranking facts newsletter offering valuable information about search engine optimization. Each issue contains one main article and links to all important search engine news items of the week. 

 

Google Webmaster Central

Comprehensive info about how Google crawls and indexes websites. You can learn here how to ensure that your site is easily crawled and indexed and access tools that will enable you to diagnose crawling issues, study statistics on how your site is doing in our index, and tell us how you'd like your site to be crawled and indexed. 

 

Market Position

This site provides articles on search engine optimization (SEO), search engine marketing (SEM), and search engine news. Whether you're interested in learning about SEO, link popularity, or how to conduct keyword research, you'll find informative articles about these and other search engine marketing topics here. 

 

Google have now launced various professional marketing tools

Google keyword Tool

The Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Start your search by entering your own keyword phrases or a specific URL. 

Google Analytics

Sophisticated. Easy. Free. Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. 

Google Sitemaps

A program that allows webmasters and site owners to feed it pages to be included in Google's index. This program allows Google to better gather pages. It also allows site owners to indicate how often pages are updated.

Google Alerts

This tool will notify you when someone or another site lists your site or mentions your name. This is a great way to keep track of all your online activities.

Google Froogle

This is the ideal tool for webmasters who are promoting and selling products. Froogle will spider your site and display your prices and products to thousands of targeted customers. 

Google eBlogger

A blog is your easy-to-use web site, where you can quickly post thoughts, interact with people, and more. All for free. Blooging has become vitally important to the health and sucess of your website. 

Google Toolbar - Enteprise Version

The Google Toolbar provides powerful productivity features including easy access to Google, customized search buttons, instant search suggestions, and a pop-up blocker.  This tool bar also gives you the page rank of every site you visit, great for your own sites and those of your competitors.

Google Groups

This tool is a form of social and business networking which is beneficial to every marketer. 

Google Adsense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages. 

Google Docs and Spreadsheets

Google Docs & Spreadsheets is a free web-based word processing and spreadsheet program that keeps documents current and lets the people you choose update files from their own computers.

 

 

More SEO tools include -

New SEO Tool

Free keyword suggestion tool

Enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume. 

 

Keyword selector tool

Not sure what search terms to
bid on?
Enter a term related to your site and we will show you:

  • Related searches that include your term
  • How many times that term was searched on last month 

 

Search Engine Rankings

Search Engine Rankings offers instant, online reports of web site rankings in 9 top search engines and web directories, including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, Open Directory (Dmoz), and LookSmart - FREE! 

 

Link Popularity Checker

Link Popularity Checker offers instant, online reports of a webpage's link popularity rating in 3 top search engines; Google, Yahoo! and MSN - FREE! 

 

Link popularity check

Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

 

Keyword Density Analyzer

This tool will automatically analyze the keyword density of all words and phrases in the web page. It can also compare your keyword desity to that of your competitors.

 

The SEO Analyzer 

This analyzer uses a sophisticated algorithm that detects how optimized your web design is for search engines. The SEO Analyzer focuses on:

  • web standards-based web design
  • semantic structure
  • obsolete and deprecated HTML
  • improper use of table elements
  • inline styles
  • download size and time
  • outgoing links
  • top keywords 

LinkAlizer

Reciprocal links or link exchange is considered and is the most effective way to increase traffic to your site. Some of the most important reasons to exchange links:

  • Increased link popularity = Increased search engine ranking
  • Traffic from your reciprocal links on other sites
  • Swap links and build partnership with other webmasters

The Linkalizer online link exchange software helps you to effectively find new link exchange partners. 

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