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Domain Name - what is it?

A domain name is the address of a website, for example www.domain-name.com

Domain name - points to consider

 

Short and simple

A short domain name has advantages - it's easier for potential customers to remember, easier for vistors to type into a broswer window and easier for printing on business cards. All of these factors will make a difference to how often your site is visited.

 

Make it memorable

Easy to remember domain names are obviously an advantage. Again the length of the domain name is important, but also a unique and effective name that stands out. 

 

Make it relevant to your business.

Add the purpose of your website into your domain name. A name that accurately describes what your business is about will be better remembered and have more relevance to internet users and search engines.

 

 

 

 

 

 

Keywords are important.

Use a business name that is a keyword or phrase and relevant to your business. Keywords and phrases are used by search engines to assess how relevant your site is in the many searches carried out and therefore this is will directly effect the ranking of your website

 

The right domain name

In todays modern world of the internet, where people's first choice for information is the Web, it is essential to have a domain name that reflects your site or your business. A domain name that refects your company will be remembered by visitors and customers and bring you more profit as a result. 

Hyphens

There is still much discussion about whether hyphens have a poistive effect or a negative effect when contained within a domain name. If you choose to use a hyphen in your domain name be sure it is clearly shown in any advertising and when telling customers your domain name ensure that it is understood that the hyphen must be inserted.

 

.com or .co.uk or .someting else?

Most people in the UK tend to search UK only and therefore .co.uk should be the first choice and then .net It is worth considering buying the .com as well as this will stop your competitors using these addresses against you. When telling customers your domain name ensure they hear the extension.  

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