Blogs

Set Up a Blog with RSS - to be effective, blogs must have frequently updated content.

Base yours on information helpful to your customers, not salës pitches.

Don't do it unless you can commit some ongoing time to it. Seth Godin says the keys to a successful blog are: Candor, Urgency, Timeliness, Pithiness (short & to the point), and Controversy.

The key to making this work is to make it interesting to your visitors, submit to blog directories, ping the search engines when you postand distribute your content with RSS.